27 November 2024
In October 2024, Isuzu UTE Australia (IUA) celebrated three milestones—underscoring the enduring popularity of the Japanese marque’s two-model lineup—with over a quarter of a million D-MAX and more than a hundred thousand MU-X sold and delivered locally, marking over 350,000 Isuzu utes and SUVs on Australian roads since 2008.
With just two months left in the year, the October 2024 new vehicle sales results took annual overall industry sales beyond the one million mark—to a total of 1,025,621—as reported by the Federal Chamber of Automotive Industries (FCAI). According to the same report, IUA’s year-to-date results of 41,228 new vehicles sold have earnt the brand a top-10 result, currently tracking in 8th position overall.
The same report illustrated that utes continue to chart as Australia’s favourite vehicle, with three of the top four best-selling vehicles being utes. Among them, the Isuzu D-MAX holds a strong position, ranking fourth overall and third in the ‘1-tonne ute’ segment, with an impressive 25,644 deliveries recorded between January and October 2024.
On the other side of the Isuzu coin, the Isuzu MU-X continues to prove popular, with 15,584 examples of the seven-seat SUV finding homes amongst Australian families and adventure-seekers—eclipsing the previous annual record of 14,139 sold throughout 2023.
Reflective on the historical sales results, Isuzu UTE Australia’s Managing Director, Junta Matsui, celebrated the accomplishments, citing it’s “testament to the continual evolution of our product which has earnt a place with our valued customers.”
“From our humble beginnings in 2008 to becoming one of the most trusted and capable vehicle brands on the market, over 350,000 Isuzu D-MAX and MU-X on Australian roads is proof of how far our vehicles have evolved over the years, earning a place in the lives of hundreds of thousands of Australians who rely on our vehicles every day.”
“We’re proud of what we’ve accomplished this year, and with just two months remaining in 2024 we’re energised by the opportunities ahead,” said Junta Matsui.
With the end of the year quickly approaching, IUA and its dealer network of over 165 sites nationwide are set to maintain its momentum through into 2025, with the brand trending towards the next milestone of 400,000 accumulated sales. Building on the momentum of its milestones and record sales, IUA is set to finish the year on a high note, further solidifying its position as a leader in automotive reliability, value, and capability.
To learn more about the Isuzu range, visit the D-MAX and MU-X page.
